Auctioneering is Evolving

With Snoofa, creating new auctions is quick and easy. Enjoy the convenience of one-button launch and multiple cataloguing methods including drag-and-drop, category automation, or 360 degree photography. Generate buzz and excitement around your auctions by showcasing details online in Upcoming Auctions, promoting top Lots, and inviting bidders to pre-register.

Once a sale has ended, you can leverage the aftersales function to stimulate additional interest and maximise revenue. Auction management has never been simpler or more effective.

Really Know Your Clients

Snoofa’s Customer Relationship Manager is extensive and intuitive. Client Tags can be tailored to provide a snapshot of preferences, bidding behaviour and status. Individual Client Pages display how vendors and buyers interact with services – valuation appointments, consignments and auction activity to name a few. This same information is communicated to clients in their own secure Client Account area. Clients are encouraged to use their account area to register for auctions, request telephone bidding slots and create valuation appointment bookings, lessening administrative work.

Integrated into Snoofa is a sophisticated Registration process which leads clients from Unverified to Basic to Advanced, should formal AML documentation be required.

Cloud Consigning

Consign items while walking around the office or visiting a client. Snoofa allows you to process consignments anywhere online. You can select existing clients or create a new client in seconds. The inclusion of tags and symbols on the consignment grid provide a visual status guide for the specialist. Consignment columns can be tailored depending on user preference.

The Catalogue page includes every feature to complete a Lot description including image file manager, templated description fields and a Charges Box section with a quick addition or deletion of fees.

Work Smarter, Not Harder

Technology has come a long way in the last ten years and Snoofa’s backoffice provides powerful features designed to streamline your auction operations. From compliance management to inventory control and advanced reporting, we empower auctioneers, galleries, and dealerships to manage every aspect of their business with ease.

With Snoofa, you can track and manage your inventory seamlessly, and gain valuable insights through powerful reporting and analytical tools. Whether you are running live, timed online, sealed bid, or charity auctions, Snoofa provides the tools you need to succeed.

Compliance Management

Ensure adherence to regulatory standards effortlessly with Snoofa’s integrated compliance management system. From anti-money laundering (AML) regulations to tax compliance, our platform provides robust tools to manage and monitor compliance requirements seamlessly.

Inventory Management

Take control of your inventory with Snoofa’s advanced inventory management features. Easily track, categorise, and update your inventory in real-time, ensuring accurate and up-to-date information for all your auction listings.

Reporting and Analytics

Make informed decisions with Snoofa’s powerful reporting and analytics tools. Gain valuable insights into auction performance, bidder behaviour, and market trends, empowering you to optimise your strategies and maximise revenue.

Bellmans Auctioneers

“Having worked in the auction industry for almost twenty years and in that time using multiple different back office solutions, Snoofa changes the game completely. The intuitive user interface is a dream to navigate and the ability to catalogue on tablets is superb. Having the tools to work remotely from a client’s home and access the full system streamlines valuation visits and means consignments and listings can be done once and are stored in the system straight away. With new functions and additions added regularly the Snoofa team really have their fingers on the pulse!”

Amati Auctions

“The Snoofa auction platform has revolutionised how Amati conducts its business. The intuitive software has streamlined the back-end process for our team, making our work flow more efficient and thus allowing us more time to support our clients and develop our brand further. The Snoofa team has been there to support us every step of the way as our company grows. We have been able to work with their team to develop and integrate additional functionality to the platform which has enabled us to meet the changing and growing demands of our clients. They continue to provide a world-class service via their regular and innovative updates. In addition to supporting the Amati team, the Snoofa platform offers a sleek and efficient front-end user interface to our clients, providing them with a modern 21st Century auction experience. Snoofa has proven itself to be a reliable and well engineered platform, it has successfully handled a multitude of complex auction scenarios without faltering.”

Hanford School

“We used Snoofa’s phenomenal software for an online auction of an art exhibition that I had organised as a fundraiser. The team at Snoofa were completely fantastic. They helped us through every step of the process. The initial preparation, uploading all the information to the portal was surprisingly uncomplicated. We were extremely happy with the overall design and aesthetic of the auction. The actual auction couldn’t have gone more smoothly and ultimately we raised more money than we could ever have hoped for. This was mostly because their very sophisticated  auction software has the capacity to add time if there is a last minute flurry of bids. Other online auction portals are not able to offer this facility. All in all, we could not have been happier with the Snoofa experience!”

Live Auctions

Live auctions are ‘show time!’ Auctions are conducted by an auctioneer with bidders physically present, on telephones or placing bids online in real-time. Snoofa’s extensive white-label auction platform provides every essential tool (and many bonus features) to run live auction events. Our Digital Auctioneer’s Book enables you to log bids, download bids from GAP and import bids from other platforms which are all visible within the clerk screen. Logical post auction processes help reduce administrative tasks during the busy post auction phase.

Timed Online Auctions

Timed online auctions are an extremely efficient way of running sales of any shape and size and are increasingly popular. Whilst some may miss the ‘performance’ of a live auction, this is balanced by the convenience afforded to bidders. Sophisticated logic and tech built on decades of experience run our timed online auctions. Auto-extending Lot end times ensure that the maximum quantity of bids are placed and bidders have a choice of real-time or absentee bidding.

Sealed Bid Auctions

Of particular interest to galleries and dealerships, bidders are invited to submit a confidential maximum bid usually within a fixed timeframe. Bids are confidential to other bidders and the winner is determined by selection. This type of bidding is comparable to the ‘Buy It Now’ model. Sealed Bids can be entered by Admins directly into Snoofa’s backoffice and by bidders via the Lot page. This enables bids to be received by email or other channels and this flexibility ensures that the submission time of bids is accurately recorded.

Charity Auctions

Wherever you are in the world and whatever the auction format, Snoofa’s specialist auctioneering consultants and agile development team are on hand to support your unique events. The Snoofa team are extremely proud of the charitable auctions we have supported over the years. With millions being raised since 2021 we are looking forward to seeing this number grow.

Did you have any questions?

How did Snoofa come about?

With decades of experience in the auction sector, the Directors of Snoofa, James and Sarah Buchanan, had used and were familiar with the leading auction software providers. The problem was all were becoming legacy systems developed decades ago. They were increasingly disjointed, clunky and incompatible with modern requirements, most notably the recent anti-money laundering legislation which auction houses must abide by. Snoofa was created to solve the problem by offering an agile, intuitive, extensive and beautifully designed system.

How old is Snoofa?

The concept of Snoofa was born when James and Sarah met Tony back in October 2016 and was formalised on 14th May 2019 when Snoofa became a limited company. Snoofa v.1. specialised in timed online auctions for one specialist auction house before going on to acquire her first independent clients in July 2020.

Why are you called Snoofa?

The Directors’ daughter, Eleanor, came up with the name Snoofa, having incorrectly pronounced [candle] snuffer when presented with one from her Grandmother. Thinking it was a fun sounding word, Sarah, bought the domain. When it became time to name the new tech company, snoofa.com was the obvious match.

How big is the Snoofa team?

Five board members. Two Directors. One CTO. One Fractional CMO. Four full time developers. One Onboarding Manager. One Backoffice Client Services Manager. One Marketplace Client Services Manager. One Sales Manager. And, the obligatory office dog.

 

Start Snoofing!

Join our growing community of Snoofa clients. The Snoofa team are committed to helping your business thrive by offering the best auction software on the market, paired with excellent client services and support.
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