Founded in May 2019, Snoofa provides backoffice and white label auction software to auction houses and galleries. With decades of experience in the auction sector, the Directors of Snoofa, James and Sarah Buchanan, had used and were familiar with the leading auction software providers. The problem was all were legacy systems developed over twenty five years ago. They were becoming disjointed and incompatible with modern requirements, most notably the recent anti-money laundering legislation changes which art market participants must abide by. Auctioneering was changing and Snoofa wanted to fill a choice vacuum and offer the market an agile, intuitive, extensive and beautifully designed system. The final piece of the puzzle was to develop and launch our own marketplace. Snoofa has been through a brand re-design and the new vibrant and colourful designs we hope catch the eye of people who had not thought to dabble with auctions before. This is a seismic pivot, transforming Snoofa from a solely B2B company to a B2C company. It is an exciting next chapter for the Snoofa and the team.